The Rein Love clothing line hails from Tromsø City at 69 degrees north, and has during the past years emerged to become a brand connecting adventurers worldwide.
Wearing Rein Love is just as much an attitude as it is fashion.
The White Reindeer Our Icon is known to stray from the herd, choosing its own path and direction. Be a White Reindeer.
Don't follow the herd, Stay Wild
The white reindeer represents purity and renewal. The word rein actually means pure. To design and create clothing that are both pure and sustainable will always be important to us. You will always find a wide variety of organic and green clothing when purchasing from our online store.
Clothing for the FUTURE
The White Reindeer is considered to be a holy creature among the indigenous Sami of the North. In the old folklore the white reindeer is a creature from the Sun and a higher consciousness communicating a message of love to all humans.