Wear Rein Love 

The Rein Love clothing line hails from Tromsø City at 69 degrees north, and has during the past years emerged to become a brand connecting adventurers worldwide. 

The White Reindeer Our Icon is known to stray away from the herd, choosing its own path and direction. 

Don't follow the herd, Stay Wild

Don leat mu oabbá, don leat mu viellja is a beautiful expression among the indigenous Sami people and translates into; You are my sister, you are my brother. 

Equality. With all conflicts and hate going on in the world we find this powerful saying to be a reminder; that we are all equals.